NorthWind Core Values
Core values are the standards, ideals and principles that direct the way we conduct ourselves as a business and as individuals. They are expressed in two ways: in writing and through actions. Core values are not aspirations or statements of what we would like to be or how we would like to behave, but are instead a description of who we are, what we do and how we do it.
RELATIONSHIP
We focus on building relationships with customers, vendors and each other. We demonstrate: Fairness, Trustworthiness, Reliability, Humility, Moral Principles, Transparency
WORK ETHIC
We work diligently to achieve professional success. We are: Ambassadors of NorthWind, Self-Driven, Committed, Accountable
CUSTOMER SERVICE
We serve customers with respect and understanding, going the extra mile. We practice: Doing the Right Thing the First Time, Effective Communication, Collaboration, Teamwork, Empathy
PEOPLE
We believe every person has intrinsic value and care for the communities where we live and work. We value: Growth, Supporting Each Other, Family, Local Involvement, Forgiveness
INNOVATION
We innovate our products and processes to benefit our customers and the company. We embrace: Curiosity, New Technology, Continuous Involvement, Industry Expertise, Efficiency

